Genius Or Snake Oil Salesman?Posted: January 26, 2012
Good God – I’ve done it again! I went out and purchased yet another book – I’m officially out of control!!!!!
This time, my crime involves a book by Paul McKenna called “Change Your Life in 7 Days”.
McKenna is also the author of such bold titles as “I Can Make You Thin”, “I Can Make You Smarter” and “I Can Make You Rich.”
To be honest, I have no idea why I bought this book except that “Change Your Life in 7 Days” is such a DARN outlandish enticement that I had to check it out for myself. Also, the topic is related to my Journey To Happiness. If you want to get happier, you have to change your life in some ways, right? (okay, clutching at straws but I have to find a logical reason for buying the book!)
Anyways, I jumped on Google the moment I got home and it turns out McKenna is a British dude who – get this – used to be a DJ but who is now a master hypnotist and NLP practitioner. That was the moment when I first felt stirrings of misgivings. A DJ turned hypnotist????
Things took a turn for the worse when I happened upon a 2008 article by UK’s Daily Mail during my Google search ( why did I Google him after I had bought the book? Damnit!). The article had the disturbing title of “So Is Paul McKenna A Genius Or A Snake Oil Salesman?”
Apparently McKenna was responsible for getting talk show host Ellen DeGeneres to quit smoking and assisting Courtney Love to lose weight. His book, I Can Make You Thin, has helped turn him into a multi millionaire (in pounds, not dollars) but critics remain unconvinced.
Apparently Britain’s Advertising Standards Authority banned his advertising campaign for claiming to be ‘the most effective weight loss system available.Lose weight and keep it off.” The guys at the Authority seemed to feel there wasn’t enough evidence to prove that people using McKenna’s method would lose weight and stay trim forever… and I had just spent nearly RM70 on this guy’s book – uh oh!
Oh well, I suppose I should keep calm and carry on since I’ve already bought the book. Plus, in honour of my Journey To Happiness I really should withhold judgment and try to stay positive.
The book comes with a hypnosis CD (which you’re warned not to use while you’re operating heavy machinery i.e driving etc) as well as a DVD.I immediately downloaded the CD into my iPhone the moment I got home but I haven’t listened to it yet because I’ve been terribly busy today with 2 fashion articles for a women’s magazine. I still haven’t started on my third article, a property review, which I’m totally not looking forward to. It’s due tomorrow so I’ve got to get cracking on it but it’s going to be even more boring than it usually is because I’m writing it after the fun fashion pieces.
Gosh, I’m really not too chipper today am I?! Either way, I’m going to try the 7 Day thingee and see if I can’t do something amazing like stay cool when dealing with rude people in the service industry (really hard to do ‘coz I have a bit of a short temper).
But first….the dry, dull, dreary property review…sigh….